NBCU wing taps marketing topper

NBCUniversal has drawn on John Shea to guide marketing initiatives at its Entertainment & Digital Systems and Integrated Media. Shea, that has just finished one fourth in the division since it's "CMO in residence," will require around the chief marketing officer title permanently and add professional v . p .. He reviews to division topper Lauren Zalaznick. It is the Integrated Media a part of that lengthy title which will keep Shea busy -- mix-brand initiatives Women at NBCU, Hispanics at NBCU, Healthy at NBCU and Eco-friendly is Universal will come under his oversight. An unconventional part of the hire is really a first-look deal for just about any content the professional produces. Shea's background includes creating top quality shorts series for MTV with Unilever and Verizon. The media initiatives, that NBCU produces bespoke ad campaigns across its television and digital qualities, happen to be most from the company's advertising strategy because it seeks to figure out ways to include its ad partners right into a media landscape which includes less and less traditional spots. Contact Mike Thielman at mike.thielman@variety.com