Market value of pic biz

ACADEMY SHIFTSVariety editor-in-chief Tim Gray spoke with Tuesday's keynote speaker Tom Sherak, who talked about fundamental shifts going on at AMPAS, including outreach plans and Oscar changes. OVERSEAS AURATwentieth Century Fox Intl.'s Kieran Breen, left, Intl. Exclusive Media's Alex Walton, GK Films and Parlay Films' Lisa Wilson, Sony's Michael Fisk and HSI Films' Eric Christenson participate in a panel discussion on international role reversal. Moderated by Variety's Andrew Stewart, the discussion centered on the changing strategies to the global marketplace, among other ideas. LIFETIME ACHIEVEMENTDreamWorks Studios topper Stacey Snider honors Marvin Levy as the first inductee into Variety's marketing hall of fame. WHO YOU GONNA CALLProducer-helmer Ivan Reitman confirms he has a "Ghostbusters 3" script at Wednesday's keynote Q&A with Variety senior critic Peter Debruge. CLICKING WITH AUDIENCESSpotify's Richard Gregory, left, and Shazam's Peter Szabo discuss ways to motivate the public to go to the movies. Contact Variety Staff at news@variety.com